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  Priya's boutique in Jaipur's C-Scheme had everything going for it—exquisite Rajasthani leheriya dupattas, hand-block printed kurtis, and a prime location. Yet her Instagram account, despite having 3,200 followers, felt like shouting into the void. Posts got 40-60 likes. Comments were rare. Sales from social media? Almost nonexistent. Then her competitor down the street—with only 1,800 followers—posted a 15-second Reel showing the block-printing process. It got 42,000 views, 380 saves, and generated 23 inquiries in two days. That's when Priya realized: follower count meant nothing. Engagement meant everything. And in Jaipur's vibrant, visual business landscape, short-form video content wasn't just trending—it was transforming how customers discovered and connected with local brands. Why Are Reels and Short Videos Suddenly So Important? Haven't businesses been on social media for years? What changed? The shift is dramatic and data-backed. In 2025, Instagram'...